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Industry shift towards 3D printing
Biggest advantage of 3D printing is its ability to produce complex shapes, the restriction is the designer's imagination. Standard manufacturing techniques are limited to specific design constraints and changes that can be made to a part. Yes, cycle times are sometimes shorter for traditional manufacturing techniques like injection molding but it is compensated over the lead time of tooling timeline and cost.
Take a look at how Adidas is solving the manufacturing issue of complex shoe design using 3D printing.
